| Turbulent Times for TikTok’s Platform Strategy |
| 作者姓名：Nicole R.D. Haggerty; Vivian Zhang; |
| 商品類型：Case (Gen Exp) | 商品編號：W24908 |
| 出版日期：2021/09/21 | 內容長度：14 頁 |
At the beginning of 2021, TikTok was facing multiple market threats and had to decide what strategies to implement to manage them. TikTok was the world’s largest short-video platform, with users in 155 countries. But along with great success in entering numerous geographic markets, TikTok faced various geopolitical pressures, mainly concerning the company’s origins in China. The company had to consider how it could survive emerging geopolitical pressures, .....more
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| Turbulent Times for TikTok’s Platform Strategy - Teaching Note |
| 作者姓名：Nicole Haggerty, Vivian Zhang |
| | 商品編號：W24909 |
| 出版日期：2021/08/16 | 內容長度：9 頁 |
Teaching note for product W24908.
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